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WHEN AND WHERE TO PUBLISH

As a video production agency, we know that creating compelling video content is only half the battle. To truly succeed in today's digital landscape, you must also be strategic about when and where you publish that content. With so many different platforms available to businesses, it can be overwhelming to determine the best approach. However, by staying on top of the latest statistics and content marketing trends, and in this blogpost we've identified some key guidelines that can help you make informed decisions about when and where to publish your video content.


PLATFORMS


When it comes to video content, the platform you choose to publish on can have a significant impact on its reach and engagement. Here we discuss the latest statistics and content marketing trends to help you decide where to publish your video content.


YouTube

YouTube is the second-largest search engine in the world, making it a must-use platform for video content. With over 2 billion monthly active users, YouTube is a great platform for reaching a wide audience. YouTube is perfect for long-form video content, such as tutorials, mini docs, brand commercials, and product spotlights. One of the main advantages of YouTube is its search functionality, which makes it easy for people to find your content even if they're not subscribed to your channel.


Additionally, YouTube's algorithm favors longer videos, which can help your content appear higher in search results. When it comes to publishing on YouTube, you should ensure that your video content is optimized for SEO. This means using keywords in your title, description, and tags, as well as creating engaging thumbnails that will entice viewers to click on your video.


Facebook

Facebook has over 2.7 billion monthly active users, making it one of the most popular social media platforms. Facebook is an excellent platform for short-form video content, such as mini doc clips, product announcements, and customer testimonials.

One of the advantages of publishing video content on Facebook is the ability to share your content with specific groups or pages. This allows you to reach a more targeted audience, which can lead to higher engagement rates.

Additionally, Facebook's algorithm favors video content, which means that your videos are more likely to be shown to your followers.

When publishing on Facebook, you should ensure that your videos are optimized for mobile viewing. Most Facebook users access the platform through their mobile devices, so it's important to create videos that are easy to watch on smaller screens.


Instagram

Instagram posts are the most common format of content on the platform, where users can upload a photo or a video up to 60 seconds long. Instagram Stories, on the other hand, are short videos or images that disappear after 24 hours. They are perfect for sharing daily updates, behind-the-scenes glimpses, and engaging with followers in real-time. Reels are a relatively new addition to the platform and are similar to TikTok videos. They are short videos up to 60 seconds long and are designed to be entertaining and engaging. Reels can be shared on the Explore page, making them a great way to reach new audiences and gain more followers.


When creating video content for Instagram, it's important to focus on creating visually appealing videos that are on-brand and grab the viewer's attention. This can be achieved by using high-quality visuals, eye-catching graphics, and interesting captions. Adding music or sound effects can also enhance the video and make it more engaging. Overall, Instagram is an excellent platform for businesses and individuals looking to reach a younger audience through short-form video content.


LinkedIn

LinkedIn is a professional social media platform that's ideal for B2B video content, such as thought leadership videos, webinars, and industry insights. With over 740 million members, LinkedIn is a great platform for reaching a professional audience. When publishing on LinkedIn, you should ensure that your video content is informative and valuable to your target audience. LinkedIn users are looking for insights and industry knowledge, so your videos should be focused on providing valuable information.


TikTok

TikTok is still considered uncharted territory when it comes to business, and companies need to conduct extensive market research before pivoting to the platform. TikTok's audience is unique, and businesses need to create content that aligns with the platform's culture and tone. The content needs to be authentic and not overtly promotional.

When publishing on TikTok, it's essential to focus on creating videos that are highly shareable and easy to consume. TikTok videos should be short, visually appealing, and feature catchy music or sound effects.


The platform's algorithm prioritizes content that generates engagement, so it's crucial to encourage users to like, comment, and share the content. With over 1 billion monthly active users, TikTok is an excellent platform for reaching a younger audience. However, businesses should approach TikTok with a unique and creative approach to stand out in a highly competitive environment.


Snapchat

Snapchat is a popular social media platform that's ideal for short-form video content, such as behind-the-scenes clips and product teasers. With over 280 million monthly active users, Snapchat is a great platform for reaching a younger audience. When publishing on Snapchat, you should focus on creating visually appealing videos that will grab the viewer's attention. Snapchat is a highly visual platform, so it's important to create videos that are aesthetically pleasing and on-brand.


TIMING

In the world of content marketing, timing is everything. When you publish your video content can have a significant impact on its reach and engagement. Here we discuss the latest statistics and content marketing trends to help you determine when to publish your video content.


Timing Based on Platform:


YouTube

When it comes to publishing on YouTube, the timing of your video can have a significant impact on its success. According to recent statistics, the best days to publish on YouTube are Thursdays and Fridays.

Additionally, the best time to publish is between 12pm and 4pm EST.


Facebook

Facebook is a platform where people tend to check their feeds throughout the day. However, according to recent statistics, the best times to publish on Facebook are between 9am and 2pm EST on weekdays.

Saturdays and Sundays tend to have lower engagement rates, so it's best to avoid publishing on weekends.


Instagram

Instagram is a platform where people tend to check their feeds outside of work hours. According to recent statistics, the best times to publish on Instagram are between 11am and 2pm on weekdays, and on Sundays between 10am and 2pm.


LinkedIn

LinkedIn is a professional platform, which means that the best time to publish is during business hours. According to recent statistics, the best times to publish on LinkedIn are between 9am and 12pm on weekdays.Additionally, posting during the middle of the week tends to have higher engagement rates.


TikTok

TikTok is a platform where people tend to check their feeds during their free time. According to recent statistics, the best times to publish on TikTok are between 9am and 12pm on weekdays, and between 8pm and 11pm on weekends.


Snapchat

Snapchat is a platform where people tend to check their feeds outside of work hours. According to recent statistics, the best times to publish on Snapchat are between 12pm and 3pm on weekdays, and between 5pm and 9pm on weekends.



TIMING BASED ON CONTENT


When it comes to video content, the right timing can make all the difference in its success. However, the best time to publish your content can vary depending on the type of content you're producing.


Here are some guidelines for the best timing based on examples of different types of video content, backed by the latest statistics and content marketing trends.


Product Spotlight

Product spotlights tend to have the highest engagement rates when published between Tuesday and Thursday, around 11am. This is because people are more likely to be focused on work and checking their email during this time, making it a great opportunity to capture their attention with a new product or service. Additionally, weekdays tend to have higher engagement rates than weekends, so it's best to avoid publishing product announcements on Saturdays and Sundays.


Tutorials and How-To Videos

Tutorials and how-to videos tend to perform best when published during the middle of the week, between Tuesday and Thursday, around 1pm. This is because people are typically taking a break from work and may be looking for ways to improve their skills or learn something new. Additionally, publishing during lunchtime can be a great way to reach a larger audience.


Webinars

Webinars tend to have the highest engagement rates when published on Wednesdays, around 11am. This is because Wednesdays tend to have the highest attendance rates for webinars, making it a great opportunity to reach a larger audience. Additionally, publishing during the late morning can help ensure that people have enough time to prepare for the webinar and attend.


Explainers, Educational SOME & Thought Leadership Videos

Explainers, educational SOME & thought leadership videos tend to perform best when published on Tuesdays or Wednesdays, around 9am. This is because people are more likely to be focused on work and looking for new ideas and insights during this time. Additionally, publishing earlier in the day can help ensure that your video is seen before people become too distracted by other tasks.


PUBLISHING


When it comes to publishing video content, there's no one-size-fits-all approach. However, by considering your audience's habits and the strengths of each platform, you can create a tailored strategy that maximizes your reach and engagement. Try to focus on the platforms that make the most sense for your business and to be consistent with your publishing schedule. With these guidelines in mind, you'll be on your way to creating a successful video content strategy that drives results for your business.



 

OUR GOAL

We at On Nox are starting to promote visual marketing strategies because of our experience working in the industry, as we often get requests without a well thought out plans of action. By providing this resource, we are hoping to entice our partners, customers and new prospects to create more cost effective and sustainable visual marketing strategies.


Read more about how we work with visualization or reach out for a introduction meeting




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