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THE POWER OF VIDEO MARKETING STRATEGY

How to best utilize visual storytelling in a cluttered media environment?


Video marketing has become a crucial component of every brand's marketing plan in today's digital age. Brands that underestimate the potential of video marketing miss a significant opportunity to reach out to their target audience, build brand recognition, and boost conversions.


In this blog post I discuss why adopting a video strategy is essential for any brand looking to improve their content marketing.


Video content marketing in a visual world

why just-in-time is a waste of time.


When looking at the world today we do it through a smartphone screen, filled with visual messages that consciously or unconsciously forces us to sip through hundreds of videos every day. And it goes without saying that since the inception of the smartphone, visual content has become the most important media to any business.


All modern marketing teams are well aware of this fact and have had years of experience adapting to this reality. A trend we have noticed is that marketing moreover tries to compete or replicate the amount of content and speed personal social media accounts are producing. A mentality in which novelty trumps quality and use value.


If your brand is like most brands, the majority of your content should be designed to capture people for the first time. And even though you may have a small but loyal audience who regularly check on your content, the majority has no idea what came out yesterday, let alone eight weeks ago.


And even though marketing teams can try to schedule every piece of content on a bi-mothly calendar. The world, your industry or audience's personal lives are in a constant state of flux. Keeping this in mind, it doesn’t matter if your content is seven days or seven months old. The first time your customer discovers it, it’s new to them.


After all, getting your audience hooked isn’t always about what's new or hot right now. It’s about creating the most valuable content for your customer, focusing on how you can use it to guide them through a buyer's journey.


Dropping the just-in-time mentality, where content is created for content creation's sake, you will be able to focus on what is most important in content marketing: making content based on meeting the daily needs and challenges that inhibits people from buying your product/service.



Let's talk about why video content is the most effective content


When you want to commission visual content, you have to establish why you need video to enhance your customers' experience.

In this blog post you can read our perspective on the “the how? the why? the what?” of visual content, where we go through what's essential to keep in mind when you conceptualize your video marketing strategy.


Moving towards the nowadays old fashioned mentality, that quality is better than quantity, your mission when commissioning video content should always be to create the most valuable content for your customer at as low of a cost as possible.


The conundrum is then often, how to be cost effective when visual content is so expensive and time consuming to create. And this fact often leads many teams to contemplate the value of video content in their marketing.


The fault with this mentality, is that you then often haven't thought of or analyzed how versatile and integral video can be when it comes to customer experience.


Without flaunting with infographics or hot market trend analytics it should be apparent that video content excels as a marketing tool. At the end of the day when you want to learn something new your go-to-option is always a youtube tutorial. And if you want to hear the opinion of a customer buying a product you desire, do you trust a text based review? Or a person who you can look in the eye and listen to when they describe how they genuinely like the product?


The other aspect that can cause marketing teams to hesitate when assessing the value of video against other types of content. Is the time it takes to produce and create it. I have to reiterate the point that a well produced video content is the most efficient way to explain and personalize products and services. It's simply worth the time and effort stacked up against every other form of media. But your team probably doesn't have the time or expertise to execute a full video production. and that's why you reach out to a video producer!


Making video the centerpiece of your marketing strategy and putting the effort and resources on a few well crafted videos, will without question be the most accessible, valuable and long lasting content you have turned out.


Presently, you have probably already identified what your brand's content marketing needs to do in order to lead your future customers to buy your product/service. But it's our job as video producers to find creative and convenient ways to make it into a visual concept which is valuable to your brand and audience. And with a long term partnership we can make a sustainable and lucrative video marketing strategy.



Why video strategy?


In today's digital age, video marketing has become an essential part of any brand's marketing strategy. Businesses that ignore the power of video marketing are missing out on a significant opportunity to connect with their target audience, increase brand awareness, and drive conversions. However, producing high-quality videos can be a daunting task, and that is why contracting a video producer can be the best decision you make for your brand. If you are not convinced, here are some reasons why you should have a video marketing strategy:


  • Video is the preferred format: Consumers love video content. It is engaging, memorable, and easy to consume. According to a survey by Wyzowl, 84% of consumers have been convinced to buy a product or service by watching a brand's video. Therefore, having a video marketing strategy is crucial for any business looking to connect with their audience and drive conversions.


  • Better engagement: Video content generates better engagement than other forms of content. Videos can convey emotions, tell a story, and showcase your brand's personality. This type of content is more likely to be shared, commented on, and liked than other types of content. This increased engagement can help to reinforce your brand's identity & awareness, build trust, and create a loyal following.


  • Versatile: Video marketing is a versatile tool that can be used across different marketing channels. Businesses can use videos on their website, social media platforms, email marketing campaigns, and even in-store displays. Videos can be repurposed for different platforms, making them a cost-effective marketing tool.


  • Better SEO: Video content can improve your search engine rankings. Google and other search engines consider videos to be high-quality content, and they are more likely to rank videos on the first page of search results. This increased visibility can help drive more traffic to your website and increase brand awareness.



In conclusion, video marketing is a powerful tool that can help your brand stand out in a crowded market. However, producing high-quality videos can be challenging and time-consuming. Hiring a video producer can help you overcome these challenges and create videos that resonate with your target audience. We have the expertise, experience, and equipment to create videos that are professional, engaging, and cost-effective. If you want to take your video marketing strategy to the next level, connect with us and lets make something great.



 

OUR GOAL


We at On Nox are starting to promote visual marketing strategies because of our experience working in the industry, as we often get requests without a well thought out plans of action. By providing this resource, we are hoping to entice our partners, customers and new prospects to create more cost effective and sustainable visual marketing strategies.


Read more about how we work with visualization or reach out for a introduction meeting





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