How-to videos fulfill a very specific role: being helpful to your audience and easily shareable.With this type of marketing video, your message will revolve around your target audience’s particular objective and how to achieve it through a step-by-step explanation. Even though how-to videos also fall under the category of educational videos, marketers often classify them separately.This is because of their distinctive structure and the way they are geared toward a somewhat different purpose and type of audience.

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• Quick and simple.

• Delivered in a personable, entertaining way.

• From a trustworthy source.

HOW CAN YOU USE HOW TO VIDEOS?

How-tos are pretty versatile and can be used to achieve different goals.You can include them in the decision making process of customers to organically attract interested leads and present your brand as a reliable resource. You could also use it as a way to showcase the usability of your product, etc.