Often, one of the most challenging parts of connecting with an audience for a brand is to explain the value behind their product simply and engagingly. Luckily, explainer videos are perfect for that! They’re short marketing videos that are used to describe a company’s product, service, or message. Explainers are simple, powerful, informational, and engaging, and they’re also one of the most valuable resources for marketers right now.These types of marketing videos work by tackling a specific customer problem, followed by an explanation of the company’s solution to it, which is, of course, the best solution your audience can find on the market.

 

• Emphasises the target audience's problems and their solution.

• Gets across the brand's look, tone and values.

• Shows screenshots of the product in action.