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EDUCATIONAL

EDUCATIONAL

Educational videos are meant to provide information to viewers, but they need to do it in an interesting and compelling way! They use certain narrative resources (like interesting graphics and a well written script) to get the audience’s attention and combine them with interesting topics their target audience will find relevant. A brand that employs these videos correctly will have its audience start seeing them as a reference in their industry, which will definitely help in building brand trust.

  • It shows a visual, step-by-step walkthrough on how to best use the product (when the images just don't cut it).

  • It reassures leads that this information will be easily accessible for them when they buy from Ikea.

  • This type of demonstration video can also be used in webinars, training or customer support.

HOW CAN YOU USE EDUCATIONAL VIDEOS?

Educational videos are a great asset to have during the customers decision making process. Your audience may not even be aware of the fact that they have a problem in need of a solution, so your job is to educate them and stir their interest enough to choose your product/service. With educational content, you’ll deliver valuable information and start their relationship with your brand on the right foot.

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