Customer testimonials take the power of an online review, and they elevate it to a whole new level. Here, you put people in front of the camera (past customers) to share their honest experiences with your brand. There’s nothing more convincing for future customers than the opinion of people like them. Some variants of testimonials are case studies and customer stories, which are also excellent ways to communicate the success stories of happy customers. 

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• It shows the real stories of real people in a real company.

• The focus remains on the impact of the product on people's lives, rather than the product itself.

• But the benefits and features of the product are still included in a natural way.