BRAND COMMERCIAL
BRAND COMMERCIAL
The purpose of brand commercial films is to acquaint your audience with your values, visions and ultimately the core of your brand, as a part of a larger advertising campaign. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
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It tells an engaging story (through an interesting narrator).
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It looks and sounds incredible and awe-inspiring.
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It expresses the values of the brand: pushing the limit, precision, expertise.
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The brand products and their benefits are included in a minor yet relevant way.
HOW CAN YOU USE BRAND COMMERCIAL VIDEOS?
Brand Commercial can be used in many different ways, Often as a social media video for linkedin but also great for a landing page on your website. The impact of the Brand commercial is relevant for your new customers that soon will take action in considering however they want to read more or getting a direct contact. The magic of this type of video is that it can live on forever and always remind our audience of what your brand/company should feel like in terms of experience, which is one of the most important assets. Don't forget that new customers make decisions based on intuition and feelings, not corporate strategies.